Enrollment Management, Inc.: External Influences on Our Practice

A market-driven enrollment industry has emerged with priorities that are eroding the educational foundation of the academy. In a 2011 study by the USC Center for Enrollment Research, Policy, and Practice, authors conducted semi-structured interviews of one hour each with chief admission officers and chief enrollment officers. Perspectives from enrollment professionals at 50 unique institutions are represented in this analysis. When asked where enrollment professionals seek to inform and borrow strategy ideas to guide their practice, chief admission and chief enrollment officers primarily highlighted two distinct areas: business resources and professional consultants, with substantially heavier reliance on consultants for direction.
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